MA&TCHA — Matcha that rocks, without the fuss. 💚

Because you don't need to do too much to do good.

About MA&TCHA

Matcha is everywhere: on Instagram, in trendy cafes, in lattes, smoothies, pastries... It's a real phenomenon.

Curious, I taste it, I fall in love. But when I try to buy it, I quickly discover a frustrating reality: it's either overpriced or downright bad.

My husband and I decided to dig deeper:

• Why such a gap between brands?
• How to recognize a truly good matcha?
• Can you find a top quality product without paying a fortune?

We then embark on an intense quest. We taste, we compare, we test dozens—then hundreds—of samples. Until we find THE producer: a Japanese artisan in Uji (the historic birthplace of green tea), who perpetuates ancestral methods with respect and passion.

This is how MA&TCHA was born: a brand that puts authenticity, quality, and honesty back at the heart of matcha. No questionable green powder, no empty storytelling, no crazy prices. Just organic, premium, ultra-fresh matcha—the kind you want to drink every day, not just post on Instagram.

Why are we different?

• 100% authentic Japanese origin
  Our matcha comes from Uji, Japan, where green tea is a living legend. We work directly with a passionate producer who:
  • cultivates in shade,
  • hand-picked,
  • selects the best leaves,
  • grind slowly with a millstone.
• A taste that speaks for itself
  No bitterness, no need to drown it in milk or sugar. Our “Hisui” matcha (ceremonial grade) is fine, velvety, emerald green, and full of umami.
• A sincere respect for the product and the environment
  Certified organic (FR-BIO-01), zero additives, zero cuts, zero compromises, recyclable kraft packaging, imported in small quantities to guarantee freshness.
• An exclusive passion
  Here, we make one thing : matcha. Not a range of teas, not cheap powder—just exceptional matcha, crafted with love.

Our mission

To help you rediscover this ancestral Japanese ritual in a modern, uninhibited, and sincere version. To offer you a product that nourishes your body, your mind, and your pleasure, without fuss or bullshit.

Welcome to MA&TCHA. 💚

FAQ – We answer your questions!

• Why is it more expensive than a classic tea?
  Because good matcha requires artisanal expertise: shading, hand-picking, ultra-fine sorting, slow stone grinding. It's long, it's meticulous—and it changes everything.
• How to recognize a truly good matcha?
  Look: a deep green. Sense: a fresh, grassy scent. Taste: no bitterness, just velvety on the palate.
• And what about caffeine?
  One cup = ~30 mg of caffeine (vs. ~100 mg for a coffee), but with L-theanine, you get a smooth, smooth energy hit, without spikes or crashes.
• What are the benefits of matcha?
  100% antioxidants, fiber, L-theanine for concentration, detox chlorophyll, iron, calcium, beta-carotene... In short, a little concentrate of good vibes.
• Do you still have stock?
  Not always! We import in small quantities, because only 1% of Japanese production is exported. Our batches are limited, and our customers return quickly.